Training & Events

July 15 - 22, VetBizCentral & Marketing 360 Marketing to Maximize Your Marketing Reach Webinar Series. (dates have been modified)

https://attendee.gotowebinar.com/rt/2869025407304699736

July 15, 11am - 12pm, Full-Funnel Marketing—The Four Pillars of Digital Success

Unlock the full potential of your business with a clear, step-by-step approach to marketing success. In this powerful session, we’ll break down the Four Pillars of Marketing:

✔️ Visibility – How to get your brand seen by the right audience

✔️ Clickability – Crafting messages that get clicks

✔️ Convertibility – Turning interest into action

✔️ Profitability – Maximizing revenue and return on your marketing efforts

July 22, 11am - 12pm, The Return on Investment (ROI) Power of AI & Automation

Artificial Intelligence and automation aren't just buzzwords—they're the secret weapons of modern marketing. In this eye-opening webinar, you’ll learn:

⚙️ How small businesses are using AI to save time and boost performance

📈 Tools that automate follow-up, lead nurturing, and customer engagement

💰 Real-life ROI examples from businesses like yours

July 29, 11am - 12pm, Marketing Math—How to Understand and Measure ROI

Is your marketing working? Are you spending in the right places? In this straight-talking session, we’ll break down the numbers and show you how to track the ROI of your marketing efforts—without needing a finance degree. Learn:

🔍 How to set measurable marketing goals

💵 The key metrics that actually matter

📊 How to make smarter decisions based on real data

July 30, 10am – 11:30pm, VetBizCentral Business Start-Up Series Pt. 1 (Feasibility & Industry Research)

https://attendee.gotowebinar.com/register/6976621628674362965

Do you have the Knowledge, Skill, Ability and Resources to start your Business? Its critical you that you are very knowledgeable about your Industry prior to starting down the path of Entrepreneurship; your customers are depending on it. During this webinar we'll discuss the importance of researching the Feasibility of your business idea and Market/Industry Research before you start to invest your time and money. We’ll also review additional tools to research your chosen Industry/Market on a National and State level, various programs, and other resource available to assist with navigating your way to your business start. 

Aug. 13, 10am – 11:30am, VetBizCentral Business Start-Up Series Pt. 2 (Business Plan Development)

https://attendee.gotowebinar.com/register/5892220589198909530

A Business Plan is your Blue Print/Road Map to the Creation and Implementation of Your Business which should be taken very seriously. During this webinar we'll review the various sections of a Business plan and the steps to create a Professionally formatted Business plan. We'll also review additional information and tools to help to start, manage and grow your Veteran Owned Business. 

Aug. 20, 10am – 11:30am, VetBizCentral Business Start-Up Series Pt. 3 (Preparing for Financing)

https://attendee.gotowebinar.com/register/7424045895365295966

Veteran Entrepreneurship is on the Rise and more veterans are seeking to start their own business. Preparing for financing is a critical process for an entrepreneur and existing business owner, it can make the difference in the time it takes submit your application to obtaining a loan. In this webinar we will review the steps to prepare for financing and review what lenders are looking for and the expecting from you. If you are entrepreneur or and existing business owner considering to apply for financing, then you don't want to miss this webinar.

Aug. 26, 10am – 11:30am, VetBizCentral Business Start-Up Series Pt. 4, (Launching Your Business)

https://attendee.gotowebinar.com/register/1824150711730066519

Launching a Business takes a great deal of planning, if not done correctly it could lead to some very disappointing results. In this webinar we will review the various methods to launch your business such as Launch Time Line, Budget, Preparing Services/Products, Marketing, and Individuals/organizations Included in the Launch. Whether you're starting a Brick & Mortar or eCommerce business you don't want to miss this webinar.  



Boots to Business/Reboot Courses

Spouses are Encouraged to Attend & Lunch is Provided

Contact mark@vetbizcentral.org for registration assistance

July 10, Michigan Boots to Business Reboot

Grand Ledge Armory

10600 W. Eaton Hwy, Grand Ledge, MI. 48837

July 24, Indiana Boots to Business Reboot

Fifth Third Bank Building

20 NW 3rd St, Evansville, IN. 47708

Aug. 4, Indiana Boots to Business Reboot

Grissom AFB

7088 South Tanker St. Bldg. 431

Grissom AFB, IN. 46971

 To Register for Boots to Business/Reboot Courses please follow this two step process: 

1.Create an Account To join the B2B community:

https://sba.my.site.com

2.Register for the class you want (Boots to Business or Boots to Business Reboot)

  New Govology Trainings Webinar Schedule

Contact VetBizCentral for Access Code to Webinars

July 10, 1pm- 2:30pm, Tool Sets for Contract Opportunities

https://govology.com/product/tool-sets-for-contract-opportunities/

Success in government contracting starts with finding the right opportunities—quickly, efficiently, and ahead of the competition. This webinar will introduce you to powerful tool sets and platforms that streamline the discovery, tracking, and management of government contract opportunities. You’ll learn how to leverage these resources to locate relevant solicitations, monitor critical updates, and keep your business development pipeline organized and actionable.

By the end of this session, you will be able to:

• Identify key tools for discovering government contract opportunities

• Track and manage opportunities throughout the business development lifecycle

• Streamline your process to stay competitive in the federal marketplace

July 15, 1pm – 2:30pm, Is a GSA MAS Schedule Right for You?

https://govology.com/product/is-a-gsa-mas-schedule-right-for-you/

The GSA MAS program is a major federal contracting vehicle that gives businesses access to long-term, government-wide contracts. However, qualifying and applying for a schedule requires time, resources, and a clear understanding of federal procurement rules. This session provides a practical overview of the program and helps businesses determine if it’s a good strategic fit.

What You Will Learn:

1. What the GSA MAS Schedule is, how it works, and who uses it

2. The benefits and challenges of holding a GSA Schedule

3. The eligibility requirements and application process

4. Key indicators that a business is ready—or not yet ready—to apply

5. Alternatives to a GSA Schedule, including subcontracting and teaming arrangements

July 17, 1pm – 2:30pm, Understanding & Addressing Federal Contract Terminations

https://govology.com/product/understanding-addressing-federal-contract-terminations/

Through real-world insights and expert guidance, participants will walk away better prepared to manage termination risks and defend their interests in the federal contracting space.

By the end of this session, participants will be able to:

• Understand the key FAR clauses governing terminations (e.g., FAR 52.249-2, FAR 52.249-8)

• Distinguish between termination for default and termination for convenience

• Navigate the procedures and consequences of each type

• Assert contractor rights and fulfill obligations effectively

• Apply strategies to reduce risk, respond to terminations, and pursue remedies when needed

July 22, 1pm – 2:30pm, Navigating Navy Procurement – Unlocking Opportunities for Your Business

https://govology.com/product/navigating-navy-procurement-unlocking-opportunities-for-your-business/

Are you ready to tap into one of the largest buyers in the federal government? The U.S. Navy spends billions annually on everything from advanced technology to everyday supplies—and your business could be part of it. Whether you’re brand new to government contracting or looking to sharpen your strategy, this webinar will help you understand what it takes to win contracts with the U.S. Navy.

In this session, you’ll discover:

• WHAT the Navy buys and how your business can meet its needs

• WHERE to find Navy contracting opportunities

• WHO the key players are and how to build meaningful connections

• HOW to get procurement ready and stand out as a strong contender

July 29, 1pm – 2:30pm, Understanding the Berry Amendment, Buy American  (BAA), Trade Agreements, and the Nonmanufacturer Rule 

https://govology.com/product/understanding-the-berry-amendment-buy-american-act-baa-trade-agreements-and-the-nonmanufacturer-rule/

With the rise of strategic sourcing and category management, it’s critical to understand how the Buy American Act (BAA) and the Non-Manufacturer Rule (NMR) apply to both full and open competitions and set-aside procurements. For example, as of October 2023, the domestic component threshold increased to 65%. If your company has been selling to the government for years, these updated regulations may affect your competitiveness and market share.

The session is led by Mr. Frank, a nationally recognized expert in aligning government sales with business strategy. A #1 bestselling author, public speaker, and emcee for the National Veterans Conference, he is widely regarded as one of the top GovCon small business experts in the country. His training is consistently rated as real-world, highly educational, and thought-provoking

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